Wednesday 1 December 2010

MEDIA THEORY - AUDIENCE

http://www.audiencesuk.org/data-and-resources/jargonbuster/S/social-grade


Commonly used social classification systems

National Readership Survey (JICNAR)

Classification Description
A Upper middle class
B Middle class
C1 Lower middle class
C2 Skilled working class
D Working class
E Subsistence

Registrar General's Social Classes

Classification Description
I Professionals
II Managerial & technical
IIIN Skilled non-manual
IIIM Skilled manual
IV Partly skilled
V Unskilled

NS-SEC 2001

Classification Description
1 Managerial & professional
2 Intermediate occupations
3 Small employers & own account workers
4 Lower supervisory & technical
5 Semi-routine & routine
Never worked & long-term unemployed

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